BARNUM Is an image consultancy FIRM that was in need of a fresh identity.
brand IDENTITY / LOGO DESIGN / BRAND GUIDELINES
Barnum's namesake, P.T.Barnum, was a visionary man with boatloads of ambition and the cunning ability to turn parlor tricks into profits. The challenge in developing this image consultancy's identity was to draw from P.T. Barnum's rich history, while crafting a brand that was decidedly sleek and forward-thinking. The brand system is a modern take on the smoke and mirrors of Barnum's circus days.
Beyond the identity, a brand guidelines bible was created which included typography and photography guidelines, an overview of the new brand voice, and marketing collateral and business system templates.
Explore the full brand guidelines book here: