building the good eggs brand

brand development / story telling / web design

Good Eggs defines itself as a 'Farmers Market Meets Online Grocery.' The challenge in developing the visual brand both online and across various media (printed promotional pieces, email templates, van wraps, gift cards, etc.) was to maintain the slightly idiosyncratic and distinctly personal feeling of a local farmers market, while still presenting a coherent technology-forward tone, and a clarity which allows the Good Eggs market to serve up thousands of distinct products from hundreds of different farmers and foodmakers in a digestible way. Below is a sampling of the projects which I contributed to while working with the brand team to define and develop the Good Eggs voice.