'THIS IS NOT A SCRAPBOOK MOMENT' is a film festival celebrating the movies of Jason Reitman.
branding / identity development / product design
This hypothetical film festival celebrates the movies of Jason Reitman, the director of Thank You for Smoking, Juno, Up in the Air, and Young Adult. The name and stylistic theme of the festival draws from a common thread that unravels throughout every Reitman movie: quirky individuals fight against the idea of “normalcy” in modern America, but ultimately realize that neither they nor anyone else has it all figured out. Everyone is struggling to defy mediocrity in their own way. This project encompassed a wide variety of formats across print, digital, and three-dimensional media.