good eggs Delivery TRUCKS
branding / illustration / production
Good Eggs is in the grocery delivery business, so the company's delivery trucks were an important moment to connect with potential new customers and build some brand recognition. We wanted the design to be just a bit whimsical, while clearly communicating the Good Eggs value proposition (let us bring you your groceries). Budgetary constraints meant that the vans could only be partially wrapped (small stickers are placed on certain panels of the car, as opposed to a 'full wrap' where the design can cover the entire vehicle body), so one of the challenges of this project was to create a design that appeared vibrant and complete while disguising these size constraints.